{"id":550,"date":"2025-03-11T10:06:27","date_gmt":"2025-03-11T11:06:27","guid":{"rendered":"http:\/\/softnary.com\/?p=550"},"modified":"2025-03-11T23:08:12","modified_gmt":"2025-03-11T23:08:12","slug":"iconic-department-store-chain-set-to-return-four-years-after-closing-down","status":"publish","type":"post","link":"http:\/\/softnary.com\/index.php\/2025\/03\/11\/iconic-department-store-chain-set-to-return-four-years-after-closing-down\/","title":{"rendered":"Iconic department store chain set to return four years after closing down"},"content":{"rendered":"
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\n\t\t\"Mandatory\t<\/div>
The popular stores went into administration years ago (Picture: Rex)<\/figcaption><\/figure>\n

A high street<\/a> department store is back \u2013 with its parent company hailing the turnaround of the brand it brought out of administration three years ago.<\/p>\n

Debenhams was bought by Boohoo in 2022, and now says a \u2018complete overhaul\u2019 is complete, and the brand will be used as a \u2018blueprint for the wider turnaround of the group\u2019. <\/p>\n

The Boohoo brand will continue, as will other fashion<\/a> brands owned by the group, such as Karen Millen and PrettyLittleThing, but the name will now be Debenhams<\/strong>. <\/p>\n

Group chief executive Dan Finley \u2013 who was promoted to the top job in November 2024, having previously led the\u00a0Debenhams\u00a0brand \u2013 said: \u2018I\u2019m super proud of the turnaround of\u00a0Debenhams.<\/p>\n

\u2018Bought out of administration with no future, no stock, no staff, but here we are three years later with a thriving British business.<\/p>\n

\u2018Debenhams\u00a0is back. The future is so bright for\u00a0Debenhams.\u2019<\/p>\n

\n
\n\t\t\"\"\t<\/div>
The much-loved department stores first opened in 1778 (Picture: Debenhams)<\/figcaption><\/figure>\n

Debenhams sells thousands of brands, ranging from Oasis, Dorothy Perkins and more, all of which were snapped up by Boohoo around 2020.<\/p>\n

But the brand confirmed today it won\u2019t be opening any physical stores, but will open pop-up events, including one at Cheltenham this week. <\/p>\n

Debenhams, which once had 150 stores across the UK, went into administration in 2019, as it struggled to keep up to date with changes in consumer trends.<\/a><\/p>\n

More and more consumers began moving away from traditional department store models, but the business performed better in smaller towns with fewer shopping options.<\/p>\n

The business started as a single shop in London in 1778 and grew to become one of the UK\u2019s most well-known department stores.\u00a0<\/p>\n

In a full-year trading update also on Tuesday, the group said sales at the firm fell 16% to \u00a31.2 billion in the 12 months to February, down from \u00a31.5 billion the previous year despite a strong performance at\u00a0Debenhams.<\/p>\n

Revenues at\u00a0Debenhams\u00a0jumped to \u00a3204.6 million from \u00a3186 million the previous year.<\/p>\n

Its youth brands, including Boohoo, saw sales tumble to \u00a3947.3 million from \u00a31.2 billion in 2023-24.<\/p>\n

Get in touch with our news team by emailing us at webnews@metro.co.uk<\/a>.<\/strong><\/strong><\/strong><\/p>\n

For more stories like this, <\/strong>check our news page<\/strong><\/a>.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"

The popular stores went into administration years ago (Picture: Rex) A high street department store is back \u2013 with its parent company hailing the turnaround of the brand it brought out of administration three years ago. Debenhams was bought by Boohoo in 2022, and now says a \u2018complete overhaul\u2019 is complete, and the brand will […]<\/p>\n","protected":false},"author":1,"featured_media":552,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk"],"_links":{"self":[{"href":"http:\/\/softnary.com\/index.php\/wp-json\/wp\/v2\/posts\/550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/softnary.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/softnary.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/softnary.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/softnary.com\/index.php\/wp-json\/wp\/v2\/comments?post=550"}],"version-history":[{"count":3,"href":"http:\/\/softnary.com\/index.php\/wp-json\/wp\/v2\/posts\/550\/revisions"}],"predecessor-version":[{"id":555,"href":"http:\/\/softnary.com\/index.php\/wp-json\/wp\/v2\/posts\/550\/revisions\/555"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/softnary.com\/index.php\/wp-json\/wp\/v2\/media\/552"}],"wp:attachment":[{"href":"http:\/\/softnary.com\/index.php\/wp-json\/wp\/v2\/media?parent=550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/softnary.com\/index.php\/wp-json\/wp\/v2\/categories?post=550"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/softnary.com\/index.php\/wp-json\/wp\/v2\/tags?post=550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}